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In a Nutshell

User experience is like rocket science: Sky is the limit but methodology, engineering and people get you there. And back. Repeatedly.

Not Your Bergman's Persona.

Connect persona development to your web analytics strategy and key business drivers.

Too often the persona exercise, hailed at the start of the project as one of the key phases leading to the success of the planned user experience, ends up as a bunch of expensively produced posters in the board room.

Well-formed personas, however, can be extremely useful instruments for prioritizing and optimizing the behavior of the user interface with key user categories.

Let me help your organization maximize the value of personas with a solid methodology that extends the poster.

Contact Ezra Schwartz

If you are reading this, chances are you are looking to fill a gap in the user experience expertise within your organization.

User experience architecture is a niche multi-disciplinary expertise that many organizations cannot justify as a full-time in-house position. Some organizations may have a young team that maintains existing applications, but needs leadership in innovation to guide critical re-design or new application projects.

Visitors to this page are served different variations of the right-hand column.

While not really important to my little website, conversion tests can be extremely relevant to the success of yours.

Looking for a senior UI resource? Let me help your organization do UI right.

Call me at 847-507-9026.

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Can you see your organization in one of the following scenarios?

A company is hurting because a poor user interface has a negative impact on business performance. The problems may be low conversion and retention rates, poor usability, the application does not meet business goals, poor customers/users satisfaction, or, all of the above. A complete UI overhaul is needed.

A company is developing a next generation enterprise-grade rich internet application. The needed user interface must be efficient, productive and user-friendly for the casual and power user in order to minimize the total cost of ownership for the company's customers.

In over 15 years of practice I have helped organizations solve complex UI challenges and create successful user interfaces.

I develop long-term relationships of trust and respect with my clients and their customer base. I am often re-engaged when new versions and improvements are planned.

I have a proven track record of effective communication and collaboration with multi-national, cross-cultural teams, on-site, remote or outsourced.